NFC capable devices are ramping up and soon you will be able to wave
your mobile at a teller to complete a purchase of goods. Quick, fast,
it’s Wave and Pay by Sprint. The third largest wireless carrier in the
US tipped Bloomberg about a plan to beat rivals AT&T, T-Mobile and
Verizon to the NFC game. How will they do it? By becoming first to
market. Kevin McGinnis, Sprint’s vice president of product platforms
confirmed they are working with payment processors and smartphone makers
on their own near-field communication service, the clincher, it won’t
cost retailers a dime. Isis on the other hand — the NFC joint venture
between AT&T, T-Mobile and Verizon — is expected to launch in 2012
and will have “lower merchant transactions.”
“We intend to make this an open solution where consumers can use
their phone in a variety of physical locations,” McGinnis told
Bloomberg. “Because we’re allowing other brands and other institutions
to participate, they can also tell their consumers that this is
available on Sprint.”
Google is also working on creating an NFC platform
said the $50B company last week, they are in talks with Mastercard and
CitiGroup. The Google Nexus S has an NFC chip and could be one of the
first phones supporting the technology in North America. Stay tuned for
Google Bank.
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