Thursday, 10 January 2013

Motorola to exit South Korean market in 2013

MotorolaGoogle plans to axe another 500+ jobs as restructuring plan
As a part of Google’s global reshuffle plan, Motorola Mobility has now announced that it will be closing down almost all of its operations in South Korea in 2013. The move can be seen as a part of company’s global restructuring which has seen close down of most of its international websites including the Indian website less than a month ago.
Motorola Mobility in a statement said, “The changes in Korea reflect our plans to consolidate our global R&D efforts to foster collaboration, and to focus more attention on markets where we are best positioned to compete effectively.”
The handset maker will keep 10 percent of its local R & D staff and its two business units will function but the firm will stop selling and marketing mobile devices in Korean market. However, Motorola is not the only manufacturer to exit South Korean market as recently HTC fled from the country. The South Korean market is dominated mainly by players like Samsung, Apple along with LG.
Moreover, Motorola Mobility saw its popularity growing in 2006 with its RAZR handsets which were sold around 200 million units globally. But later other handset vendors dominated the market with their Android operating system handsets and resulted drop in Motorola’s market share and led to its purchase by Google.

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